ICP / Avatar Builder

The information gathered on this form helps identify your ICP (Ideal Customer Profile), also known as an avatar, for your business. Allowing us to focus on the key players that will elevate your game. This article may help you to understand the process better. All fields are required unless specified otherwise.

    Identify the Goals and Values of your ICP (Ideal Customer Profile) or Avatar.

    What are their Sources of Information?

    Write out their Demographic Information.

    List out their challenges and pain points.

    Identify the Objections to the Sale & Their Role in the Purchase Process.